Every industry is surrounded by certain myths which get passed to the contemporary generations. Here are the 5 evergreen myths which are being contested every-time yet find a small space in the Film Industry.

1. It’s a family business. Not for Outsiders. It’s a very popular notion that most of us believe. We have heard and came to even believe that film industry paves a red carpet for star kids and take care of them till they get a perfect launch. It is partly true. Although their way to enter cinemas is easier when compared to a common actor/actress, do remember that possessing talent, dedication and hard work are the perquisites for everyone to survive in the film industry. No matter what, there is always a place for the right talent provided you utilize the given opportunity.

2. Only good looks matter. Nawazuddin Siddique, Kota Srinivas Rao, Prakash Raj, Dhanush, Naseerudhin Shah, Om Puri, Nandita Das, Smita Patil, Konkana sen Sharma, Sanjay Mishra, Vijay Raaz, Saurabh Shukla, Rajpal Yadav are some among the many actors/actresses who don’t fit to the popular notion of “filmy-type-face”. I understand that the film industry is largely obsessed with fair-skin but the above mentioned actors have proved their mettle time and again; off-course the level of struggle and rejection is more. Now you know what keeps them in the business. When there is a will, there is of course a way.

3. It’s all about Luck! Some people might be really ‘lucky’ to get a great launch and become a star overnight! True, they get lucky but will they have a sustainable growth in the film industry? Well, it depends on many factors. The key factor deciding whether he or she is lucky or not is the Talent he or she possesses. Remember that the film industry is ruthlessly competitive where only a few make a decent or successful career. That is the reason why one should build her/his potential and capability on a daily basis to escape an existential crisis.

4. Women should go through Casting Couch. “Commitment” is a synonymous word for casting couch used by many idiots in the film industry and I also warn about other kinds of game-playing that exist here apart from casting couch. It is indeed revolting that such things exist, not only women even men face it too. casting couchcasting couch What we need to remember is that it’s always your ‘individual choice’. One doesn’t have to fall prey for such sleazy demands when you are passionate towards the craft. Saying NO doesn’t cost you anything; in fact it buys you great pride and respect. Trust me or read what Vidya Balan has to say about it.

5. Casteism It’s mostly visible that people hailing from popular caste communities do good business in the film industry but have you noted that it’s just a limited part of the whole film industry? There might be traces of casteism or caste related favoritism but no one can always be biased with the truly talented and passionate as it can affect the whole business itself. There might be a dearth of opportunities but there is always a place for the talent.

– Priyadarshi

An open letter to Rajeev Reddy, Country Club Posted on Tuesday, July 9, 2105 Dear Mr. Rajeev Reddy,

If you are not globetrotting, going on adventure trips or acting in some pathetic ad film, can you spare some time to understand my angst/ire/wrath/displeasure/fury/rage against your ‘inhuman’ promotional activities which are being conducted at your country club.

An executive of yours contacted me, said it was a call from the Hyderabad Central Mall, and informed me that I’d won gifts worth Rs.25,000. I mean, seriously, which idiot would give away such costly gifts just because I bought an underwear at the mall?

Anyway, I was one of those unlucky persons selected for your brainwashing session at Amrutha Castle (it reminded me of; medipandu chooda by vemana). After clearing all my doubts, your call center executive begged me to visit the place, luring me over by promising that the gifts would be handed over to me on the dais. However, he did place a condition – I’d have to go there with my family. When I told my parents, they scoffed at the offer, had a good laugh about it and told me that it was just another meaningless promotional activity (I should have listened to them).

Just to make sure it wasn’t what my parents thought it was, I called your executive, who told me the gifts were being distributed as part of the club’s anniversary celebrations. Blame my middle class moorings, I was sold to your moronic idea of a celebration and persuaded my family to accompany me on a Tuesday, when most people work, contrary to the likes of you who don’t have to bother about such things.

Given the heat wave sweeping the city this time, it was more than hard to take a taxi when compared to public transport which made me soon think about being a consumer these days is that we not only pay the price for consumption but also loose one’s phone number in the process. I’ve heard that this is big business: maintaining a database of people so that it could feed businesses like yours. By the way, Mr. Rajeev, were you in Hyderabad this summer or were you away on holiday at one of your properties in a hill station? I hope you are aware that a heat wave swept the Telugu states this year, and the temperatures ranged from 40C to 45 C. The mercury touched 44 C on May 26th as we bundled into a cab with hesitant faces, quite some distance away (as we couldn’t own space in the city). After reaching Tank Bund when your executive called to guide me to Amrutha Castle, till then the so-called event was just happening near tan bund and he doesn’t say the exact location.

The moment we reached the venue, we were guided to a gloomy-looking area. As we headed in to the first room, two of your executives received us with a smile. ‘What decency,’ I thought, only to redo that opinion a few seconds later: one was chewing pan and finding it hard to even say “hello”, while the other was just looking into the computer monitor seeking details, such slack attitudes I say! Mr. Rajeev, what sort of unprofessional and ill-mannered people do you employ? Can you ask them to take classes at the fuel station near Maitrivanam where the attendants greet their customers with a ‘Namaste’ when customers approach for fuel! Am I asking for too much? It’s just soft skills, which are essential. Period.

Later, they told that they needed an hour of our time to explain certain things. When we asked for details, they said it was only about the gifts. We agreed and walked into the next room and that’s when I understood that it was some COUNTRY CLUB thing! The noise in there gave me the impression that I had stepped into a busy fish market.

It was approximately a 25X15-feet hall and there were about 10 tables, with 5 people on each, most of them talking in casual voices. There was one table where some shitty music was being played, louder than the people’s voices. Now imagine the amount of sound/noise generated and your executive began with a presentation after asking some really lame questions. After all this, we still had to listen to your executive’s presentation! And get this, when we asked if the music could be switched off, he said the room would be a lot noisier without it! Mr. Rajeev, which law of science validates his answer? Can you find out with your highly educated sons, who have fetched degrees from across the world and taken your businesses to a whole new level! Why don’t you teach your employees some common sense before brainwashing them to sell your products? Our repeated efforts asking them to reduce the music volume fell on, well, deaf ears.

We couldn’t concentrate on the presentation, and all the while we felt like we had walked into a Sunday Rythu bazar market (have u ever been there)? All we remember is that a lousy team leader, who found time in the midst of some serious gutka chewing, informed us that we’d have to cough up an exorbitant Rs. 2,30,000 to be members of your ‘great’ country club. I don’t understand how many middle-class families can afford such an amount?

We walked out of the room with grumpy faces to receive the great gift of our lives – “four glass bowls” and a paper that assures holiday in a god-forsaken place, replete with a million terms and conditions. Just for your kind information – Mr. Rajeev, the amount of money I spent to reach that place and go back was Rs. 1,000. If I ever had to buy such cheap glassware, I would have gotten them in a China market for Rs. 70. And, there were a group of working people who came all the way from Vikarabad quitting their jobs for a day, only because you assured them such gifts, which are so cheap, very much like your marketing and promotional tricks. Mr.Rajeev, I don’t want to know of the way you conduct business, but for people like me, this definitely is not ‘the way’.

Why don’t you learn that people will like an honest marketing approach when compared to such torturous and stupid agenda of selling products. Simply take lessons from your peers in the industry, they at least make good ad films without those pointless thumbs up signs that you put up everywhere.

Your approach to such selling is foolish and unreasonable as you are NOT honoring the people by just calling them lucky on your anniversaries; you are simply contradicting your mission and helping yourself with enough disputes and complaints (we know it even though you sugarcoat your image with the help of media) Stop treating us like dumbasses and start working hard to sell better so that YOU don’t have to be one. Thoroughly Cheated,

About the Author:

Priyadarshi Pulikonda is an actor known for playing the role of "Kaushik" in the movie "Pellichoopulu". He also directed the shortfilms Ponnu - Vaadu (2012), The Delivery (2013) and Machan enaku iniki Kalyanam (2013). He is also a really good writer, prose poet who has strong opinions and speaks his mind freely.

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